LUX Shop: Neiman Marcus x Alice + Olivia's See Now Buy Now Collaboration
Neiman Marcus partnered with Alice + Olivia y Stacey Bendet on a see now buy now runway show to kick off the Coachella music festival last week.
The show, held the Wednesday before Coachella, featured the highly anticipated Alice + Olivia x Grateful Dead capsule collection paired with limited edition items from the Spring 2016 collection. Twelve exclusive items will be available at www.aliceandolivia.com and www.neimanmarcus.com.
Ken Downing, Senior Vice President and Fashion Director of Neiman Marcus, will co-style the runway show with Stacey Bendet, CEO and Creative Director of alice + olivia. The runway show will be streamed live from Los Angeles on both alice + olivia’s and Neiman Marcus’ social channels, including Periscope and Facebook Live; both www.aliceandolivia.com and www.neimanmarcus.com will host videos of the runway show beginning Friday, April 15, 2016.
The official announcement of Bendet’s foray into the See-Now-Buy-Now runway follows on the heels of the CFDA’s release of the results of the Boston Consulting Group’s study of the future of New York Fashion Week on its website, www.CFDA.com, earlier this month.
Among the findings, the study revealed that there is unanimous consensus around the need for change to the decades-old Fashion Week system and the call for designers to deliver collections to consumers in a format that is rooted in in-season relevancy, both of which Alice + Olivia directly cites as reasoning behind the conception of the idea to host the Alice + Olivia See-Now-Buy-Now runway show next month.
"It is exciting to be involved in the forefront of a new fashion phenomenon with Stacey,” said Ken Downing, Senior Vice President and Fashion Director, Neiman Marcus. “She has always been wildly intuitive, with the ability to anticipate her fashionable customers’ wants and desires. Creating a highly curated, creative, clever, and in-season fashion show, as only Stacey can do, with a Buy-Now-Wear-Now mantra, makes sense for her fashion followers that love and adore what she designs!”
As Alice + Olivia embarks on the journey to modernizing their brand to match the consumer needs with a festival-themed See-Now-Buy-Now runway show in Los Angeles immediately prior to the first weekend of the Coachella Valley Music Festival, the brand embodies the CFDA’s call out of the study, “that deliveries must better match the actual, physical season and our consumers’ behaviors and needs.”
Stacey Bendet, CEO & Creative Director of the New York based contemporary clothing company, has spent months working to assemble a curated offering of Buy-Now items to send down the runway that would indeed meet her consumers’ behaviors and needs.
“I hope to inspire consumers worldwide to kick off their festival season with Alice + Olivia,” said Bendet, “a See-Now-Buy-Now runway show is something I have been wanting to do for a few seasons but it took time to feel out when and where felt right…I wanted what I showed on that runway to be relevant to what consumers actually want to wear, now. I came up with the idea to have the show around Coachella and have the runway looks be based upon things that every girl would want to wear to a music festival.”
Twelve exclusive styles were made available on www.aliceandolivia.com, www.neimanmarcus.com and www.cusp.com once the runway show began at 7PM PT on Wednesday, April 13, 2016. Neiman Marcus Beverly Hills also has a selection of the runway styles, along with several exclusive items, which include two Alice + Olivia X Grateful Dead pieces.