LUX Entertaining: Bluebellgray by Watercolorist Fiona “Fi" Douglas

Established in 2009 by Glasgow School of Art graduate Fi Douglas, Bluebellgray has grown into an award winning brand. Leading the watercolor trend with her free, painterly blooms and abstracts, Bluebellgray is one of Scotland’s most exciting textile exports. It is stocked internationally in the best department stores and design boutiques in the UK, Europe, Japan, Canada, Australia and New Zealand. Bluebellgray is delighted to launch this season in top retailers nationwide including Macys.com, Belks.com and BonTon.com with an exclusive collection for Bed Bath & Beyond. 

Gracias Madre Restaurant, West Hollywood CA 

Beautifully hand painted by Creative Director Fiona Douglas in her Glasgow studio, bluebellgray is crafted with an artistic passion and distinct vision. All designs are painted by hand and from the heart; inspired by Fi’s love of color and all things floral. These vibrant, oversized, watercolor blooms have become a brand signature and sit harmoniously alongside abstract pieces born from Fi’s natural painting processes. Bluebellgray pieces are aimed at people looking for something unique and individual for their home. Fi says, “If my designs can add a little happiness to someone’s day, then I have achieved what I set out to do with Bluebellgray.”

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