Living ￼the Blonde Life
On the famous Melrose Place street in Los Angeles hides some of the best shops, restaurants and alleys for paparazzi. Celebrity Hair Guru, Riawna Capri, is getting her nails done in the upstairs unit of her hot spot, 901 Salon. Known for her edgy hair trends on tinsel town’s ones to watch on Instagram, Capri and business partner, Nikki Lee, brought style into the hair care industry. As the creators of the “Braid Bar” phenomenon, you either loved them or envied their ability to bring the millennial cool in hair. Together their salon prides itself on creating a contemporary, inspired atmosphere with the “Hot List” stylists creating jaw dropping hair craze among a wide range of specialty services.
Many know Capri for her ear-to-ear smile and cunning celebrity roster. Having given Jennifer Lawrence her pixie, Nina Dobrev the perfect Ombre, and Jules Hough her staple wavey crop, most of Hollywood is sitting in Riawna’s chair for either the most talked about cut or coveted color. Capri has wanted to be a hairdresser since age 16. Her hair modos and work ethic have been the same since she started: healthy hair, long layers with movement, flawless extensions, short textured haircuts, Honey Hazelnut Carmel highlights (no orange allowed), and Beigey Sandy blondes to Sunshine Golden blonde (never yellow).
Surfing Instagram, Capri tells her nail artist, “Nothing too flashy, maybe just a light pink.” RiRi was getting dolled up for a photo shoot with the timeless Hilary Duff. In a few hours, Capri was taking Duff to “the next level blonde,” with Joico’s Blonde Life products. Meanwhile, her assistant was downstairs in Riawna’s personal area of the salon getting everything prepared. The alley wrapped around the gold and black salon was filled with photographers hungry for any photo opportunity of Riawna’s best.
Hilary Duff pulls up, her hair in a bun, coffee in one hand and cell phone in the other. The star duo greet one another, discuss the excitement of the new hair color change, and ease into the moment. CVLUX was there to witness a beauty transformation.
CVLUX: WHY THE HAIR COLOR CHANGE?
HD: Duff explains that she has been waiting a moment to freshen her blonde. Sporting a sandy darker blonde, she wanted to liven up her look by going to a more icy blonde for the spring. Duff has trusted Capri for years with her hair, and she could not do this hair change without her. Duff has never been happier. She wanted her hair color to reflect that Blonde Life!
CVLUX: WHAT WAS YOUR TECHNIQUE TO ACHIEVE A TRUE CHANGE IN BLONDE WITH HILARY?
RC: “We knew we wanted to keep her bright and definitely on the cooler side. We planned on a bright beige,” says Riawna. She began by foiling Hilary’s entire head, using a combo of weaves and slices. She started from the back and worked her way to the front using both 20 volume and 30 volume developer with Joico’s New Blond Life lightener. In between the foils, she brightened Hilary’s previously highlighted hair by painting the ends with a lightener and a 10 volume. When Capri was done processing and lifting her hair to a pale blond, she did an all over tone using Joico’s Lumishine 9NV, applying it to the roots first for about five minutes and then working her way to the mid-shaft and ends.
CVLUX: WHAT DOES LIVING THE BLONDE LIFE MEAN TO YOU?
HD: Duff admits being blonde has always been comfortable to her. Her life as a blonde has been her happiest self. The mom and childhood star has had a few drastic color changes here and there, but she has always been a true blonde. “I live that Blonde Life,” Duff admits.
CVLUX: CAN ANYONE GET THIS BLONDE RESULT IN TWO HOURS LIKE YOU DID WITH HILARY? HOW CAN WE MAINTAIN BEING A BEAUTIFUL BLONDE?
RC: Perhaps, she tells us, but the magic was also in Joico’s Blonde Life Products. Now, if this is the first time you’ve heard of Joico products, you might want to give it a try! Joico’s Blonde Life haircare system is an at-home detoxifying system for blondes. Its’ ingredients fight brassiness and maintain tone so their blonde color continues to look bright and beautiful long after their appointment.
Now, Riawna reveals some tips and tricks on how to maintain healthy, shiny, dull-free hair! Since Joico has an “in salon” product that she can use on her clients and an “at-home” haircare line, it was the perfect choice to use on Hilary. Riawna never wants her clients’ hair to become damaged, so applying Joico’s reparative mask on the ends of the hair really protects it during the coloring service; but the real secret trick is the at-home system. Joico’s Blonde Life Brightening and Detoxifying shampoo, conditioner and mask, mixed with a Raindrops shower filter, is going to keep Hilary’s hair bright and light, not dull and dingy, all the way until her next appointment. And Hilary loves the shampoo; after one wash she tells us her hair felt “...conditioned, even before using any conditioner!”