Illuminate by Ashley Tisdale
Beauty industry leader, BH Cosmetics, creator of professional-quality makeup at affordable prices, along with Ashley Tisdale, multi-talented actress, performer and producer, are excited to announce the addition of new products to their ‘Illuminate by Ashley Tisdale’ cosmetics line. The evolving collection, introduced last year, combines Ashley’s glam yet boho- chic California style with BH’s signature pigment-rich colors that flatter all skin tones. It currently includes eye, cheek and lip colors, bronzer, highlighter and a set of makeup brushes. Later this year, BH and Ashley will add a new 12-shade eyeshadow palette, “Goddess,” named for inspirational women in Ashley’s life, eight liquid lipsticks and a line of false lashes, which will be available at www. bhcosmetics.com and at retail stores.
“I’ve loved makeup for as long as I can remember,” says Ashley, whose interest in cosmetics has grown throughout her acting career as she watched makeup artists work their magic behind the scenes. “I’m so thrilled and grateful to see my ideas come alive in my collection,” she adds. “The incredible success of the brand shows me that I’m really connecting with my fans, and every new product offers a new opportunity to strengthen that connection.”
“Ashley is amazing, and we’re really on the same wavelength in terms of products, packaging and color,” raves BH Vice President of Product Development, Reed Cromwell IV. “Her enthusiasm, taste and creativity make working with her so rewarding, and her dedication to her fans is truly remarkable.”
The new ‘Illuminate by Ashley Tisdale’ Goddess 12-Color Eyeshadow Palette, due out this spring, features earthy neutrals. The palette of mattes and shimmers is intended to celebrate the strength and creativity of women everywhere.
Also coming this spring are ‘Illuminate by Ashley Tisdale’ 32 Individual Cluster Lashes, which create Ashley’s signature lash look. These small lash clusters boost volume and length, making eyes appear bigger, brighter and bolder. The light, comfortable lashes of varying lengths make it easy to fill in sparse areas and enhance outer corners for a subtle look, or add multiples for dramatic, all- out glam.
‘Illuminate by Ashley Tisdale’ Liquid Lipstick—eight rich, full-coverage lip colors that glide on wet and dry to a soft, longwearing, matte finish—launch this fall. The high-impact, on-trend shades, which Ashley named for some of her favorite sophisticated international cities, range from muted nude and peach to statement-making scarlet and vibrant bombshell berry.