Beauties & the Brand

The beauty world is full of amazing, female founded and owned brands to support. From makeup to haircare and everything in between, here are six beauties behind brands you should know about right now. 


1. Osmosis Colour Mineral Cosmetics

As the founder and formulator, Robin McGee brings Osmosis Colour to life. The line has an array of mineral-based products and shades to accentuate and enhance your complexion while helping diminish the appearance of wrinkles, pores, and blemishes. Each eye, lip, and face product is formulated with skin-nourishing ingredients, including goji berry, vitamins, antioxidants, and peptides.

Star Product Osmosis Colour® Water Colors in Pink Champagne $20.00 from

Lunata Hair 034 edit #2.jpg

2. Lunata Hair

Created by Anastassia Boguslavskaya and Monica Abramov, Lunata Hair is on a mission to free women from cords. Their line of high heat, wireless hair tools is combining beauty with tech to revolutionize the beauty industry. The result? They launched the first full-sized, battery-powered, and rechargeable flat iron on the market.

Star Product LUNATA™ Wireless Rechargeable Touch-up Iron/Styler $150 from

thumb elina.jpg

3. Elina Organics Holistic Clinical Skin Care

Elina Fedotova is the formulator and CEO of Elina Organics as well as an award-winning cosmetic chemist, spa owner in Chicago and Kalamazoo, and celebrity aesthetician. She hand-makes her professional skincare line in her laboratory using holistic principles and organic ingredients from around the world. All of her products are 100% transdermal, organic, fresh, handmade, and cruelty-free.

Star Product Elina Organics Ambra Lift Elixir $80.00 from

Do Gooder Dry Shampoo.png

4. Cake Beauty

The brand’s founder, Heather Reier, always loved beauty but never planned to work in the industry until she found a void in the market: cute, girly products that were also safe, natural, and did not test on animals. She launched Cake Beauty, an indulgent collection of vegan and cruelty-free hair and body products, 15 years ago in her kitchen and has grown the business tremendously since.

Star Product Cake® Beauty The ‘Do Gooder™ Volumizing Dry Shampoo $8.99 from

Sara Happ Headshot.jpg
Sara Happ The Lip Slip Jar.jpg

5. Sara Happ

After reading “exfoliate lips with a wet washcloth or toothbrush” for the twentieth time, and knowing that she had a scrub for every part of her body but not her lips, Sara Happ decided she’d just have to make it herself. Now, trademarked as The Lip Expert, Sara continues to push boundaries and formulate new lip products that do not exist.

Star Product Sara Happ® The Lip Slip® Lip Balm $42 from

Orange Collagen.jpeg

6. La Sirène

Anixia Rodriguez started her company to promote a noninvasive and 100% natural way to beautiful skin. And La Sirène beauty collagen was born. This 100% natural marine beauty collagen dietary supplement can be used while on-the-go and with any non-carbonated drink. It is sourced sustainably from the Pacific Ocean, utilizing some of Japan’s best-kept secrets when it comes to youthful skin.

Star Product La Sirène® Orange Beauty Collagen $79.99 from