Lux Gives Back: Macy's Believe Campaign with Make-A-Wish

Since 2008, Macy’s Believe campaign has inspired customers across the country to participate, resulting in more than $10.8 million donated to Make-A-Wish.

In addition to the letter writing program, customers can join the Believe celebration this year through other campaign elements, including a heartwarming film to celebrate the season, seventh annual National Believe Day, “Yes, Virginia” animated special, and a school musical program.

Visit to learn more. New this year, Macy’s Wish Writer stylus and app are a fun way kids can learn the magic of giving through interactive games and write the most magical letters to Santa. Available at approximately 600 stores across the country and, the stylus can be purchased for $14.99 and $1 from each sale will go to Make-A-Wish.

WHEN / WHERE: All week through this Thursday, December 24th at a local Central Valley Macy's Store.


Seven year old, Emily, of Kingsburg, is seen at Macy’s at Riverpark. She recently contributed $40.00 to Make-A-Wish of her own money and now is encouraging other kids to donate to Make-A-Wish through social media.

WHAT: The magic of Macy’s Believe campaign returns for the eighth year to celebrate the season’s spirit of generosity and goodwill, all while benefiting Make-A-Wish®. Now through December 24th, “Believers” of all ages can bring their stamped letters to Santa to their local Central Valley Macy’s store or send a letter by visiting For each letter received, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help grant the wishes of children right here in the Central Valley and across the U.S. with life-threatening medical conditions.